So we’re working with advertisers of all types and sizes to help them reach our customer base and the goal of driving brand awareness, discovery and better purchase decisions by the customer.In other words, it is a fairly similar to Google (GOOG) (NASDAQ:GOOGL) and Facebook’s (FB) ad businesses.Amazon’s advertising business is not individually broken out, but it is understood that, by 2017, nearly all of the “Other” revenue line item consists of advertising revenue, along with co branded credit card agreements and other sources too small to disclose. As you can see from the chart above, advertising revenue has been growing faster than the overall business and becoming an increasingly significant part of Amazon.Investors who closely follow Amazon earnings calls will notice that advertising is gaining increasing attention from both management and analysts. For example, in the 4Q16 earnings call, only one analyst asked about the advertising business, and the CFO described it as being “very early in the advertising space.” By 4Q17, three analysts asked about advertising, and the CFO’s tone became much more positive, talking about advertising under the same breath as AWS:Advertising was also a key contributor as we’re continuing to make the offerings more valuable, both to customers and advertisers alike, and that was particularly strong in North America, although not in the North America segment.

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